The Effect of Product Placement on Shopping Behavior at the Point of Purchase: Evidence from a Randomized Experiment Using Video Tracking in a Physical Bookstore – Institute For Systems and Robotics

Conference Papers

The Effect of Product Placement on Shopping Behavior at the Point of Purchase: Evidence from a Randomized Experiment Using Video Tracking in a Physical Bookstore

Qiwei Han | Pedro Ferreira | João Paulo Costeira

Signal and Image Processing Group (SIPG)

Conference on Digital Experimentation (CODE), MIT Sloan School of Management, Cambridge MA, October

October, 2016